TodayTix is an international ticketing platform that that sells discount and full price tickets to live, cultural events, for purchase up to 30 days or one hour before show time. Founded by two Broadway producers, TodayTix's free mobile apps for iOS and Android provide access to theater shows in New York City, London's West End, Toronto, the San Francisco Bay Area, Los Angeles, Seattle, Philadelphia, Connecticut, Boston, Washington DC and Chicago.
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History
Headquartered in New York City, the arts-meets-technology startup was founded in March 2013, by Broadway producers Brian M. Fenty (CEO & Co-Founder) and Merritt Baer (Chairman & Co-Founder). As of 2013, fewer than .1% of tickets for Broadway shows were being bought via smartphone apps or otherwise using mobile devices, according to The Broadway League - presenting a large opportunity for TodayTix to better make theater accessible to millennials.
In July 2013, TodayTix received $582.5K in seed funding from Jeremy Zimmer and Link Ventures. A beta version of the app was released in September 2013 for customers with iPhones to test. Within three months the app had been used to buy tickets 50,000 times. The TodayTix app was officially launched in December 2013.
In May 2014, the company received $1 million in an additional seed funding round from Rubicon Venture Capital, Ryan Rockefeller, Nicolas Jammet, and Jessica Verrilli. In November 2014, TodayTix announced its $5 million Series A financing from investors including Rubicon Venture Capital (again), TYLT Lab, Scott Birnbaum and SF Capital Group.
As of mid-2015, TodayTix began "selling roughly 3 percent of all the tickets on Broadway". In June 2015, TodayTix launched in London's West End and began offering the first paperless tickets for shows in London's West End theatre district in August 2015. As of September 2015, 650,000 people had used TodayTix.
Maps TodayTix
Operations and products
TodayTix launched the first-ever mobile lotteries for theater tickets, both on Broadway and in London's West End, selling discounted same-day tickets via lotteries conducted through its apps. Entrants can win up to two tickets for popular shows.
In New York City, customers can either meet a red-shirted TodayTix concierge outside the theater or collect their tickets at the theater's box office on the same day as the show.
Using the app, customers can select from a range of shows in Broadway, Off-Broadway, California, Chicago, Washington D.C., Connecticut, Boston, or West End, and purchase tickets up to a week in advance, or as close as the day of the show. For NYC tickets, TodayTix charges a $5 fee for Off-Broadway shows and $10 for more expensive Broadway shows. Depending on the production and city, customers can either meet a TodayTix agent outside the theater who will give them their tickets until 30 minutes before the show's start time for an extra $5, or collect their tickets at the theater's box office on the same day as the show.
Since launch, the company has built partnerships with more than 725 theater institutions globally. These include but are not limited to: The Public Theater, MSG Entertainment, Roundabout Theatre Company, Cirque du Soleil, Blue Man Group, Manhattan Theatre Club, The Metropolitan Opera, BAM, Nimax, Really Useful Theatres, Kenneth Branagh Theatre Company, Royal Court, Goodman Theatre, Lyric Opera, SHN, American Conservatory Theater, Geffen Playhouse, Center Theatre Group, The Wallis Annenberg Center for the Performing Arts, LA Opera, Arena Stage, Woolly Mammoth Theatre Company, Huntington Theatre Company, A.R.T., Goodspeed Musicals, Hartford Stage, Opera Philadelphia, and Wilma Theater.
References
External links
- TodayTix Official website
Source of article : Wikipedia
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